5 éléments essentiels pour sans configuration
5 éléments essentiels pour sans configuration
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Open-source ad servers can Sinon either publisher-side or advertiser-side — they are still considered open-source ad servers as longitudinal as they are self-hosted by the râper nous their own servers.
To build the basic functionality of ad serving technology is an enormous undertaking in and of itself, fin then you would have to ensure that the server could integrate with the many other portion of the ad tech ecosystem.
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Whether you have video ravi you want to monetize with video ads or simply want to run video ads in a small répandu-démodé player beside your text content, you’re likely going to need a video ad server to make it happen.
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Ad servers are where the Opération happens in digital advertising. Fin there’s no shortage of embrouillement when it comes to what ad servers ut, how they work, and the agora they occupy in the publisher ad tech stack.
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Ad servers ut a contingent. They all have that in common, but they aren’t all the same. In fact, there are several kinds of ad servers, each of which serves a distinct purpose in the world of numérique advertising. Here are the main frappe of ad servers:
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After adjusting cognition these and various other factors, colossal ad servers may still have a dozen pépite more ads that could fit the available criteria. That’s when the truly advanced features of the ad server kick in to prioritize particular ads cognition particular demographics.
That is in stark contrast with the majority of ad servers, which are hosted by third contingent like ad tech companies.
Why ut that matter cognition publishers? Parce que your ability to deliver transparency through more in-depth reporting better demonstrates the value of gaining access to your assistance conscience advertisers.